Finally, the day has come that everybody has been waiting and working for - the revelation of your company's newest asset. Introducing a new product into the world market is exciting for everybody involved in the process, and the presentation of said product is a complete make-or-break situation. Here is how to make your product presentation - and thereby your new product - an all around success.
Have a professional host at your product presentation
Attracting people while keeping them informed and interested at the same time, is hard work. So why not have a professional help you out? Hire a trained host or speaker for your event and make them present your product in an effective, yet highly entertaining way. Professional presenters are able to handle critical situations by experience and therefore you can count on them during every part of the presentation. A speaker brings out the best in your event - and the selling numbers will follow.
Get the kids involved - as well as their parents
If you're presenting your new product at an exhibition or trade fair, you're competing with hundreds and thousands of other vendors for attention. So make your business stick out by attracting a target group to your stand, that other sales-oriented companies tend to forget: the children. Free ice cream and balloons, funny clowns, impressive magic or mime, a bodypainter who fulfills the children's every wish - the opportunities for making kids happy are broad. Yet, they all have the same effect: While the kids have all eyes on the entertainment, their parents are all ears for your product.
Breathtaking dancing for breathtaking selling numbers
A dance peformance is one of the best ways to highlight your new product, while not drawing any attention away from it. While professional dance skills are already impressive in themselves, the dancers can also include your company or brand perfectly in their show by dancing with, on or around the product. There are so many different styles and possibilities: Modern street dancers and breakdancers properly introduce new cars and lifestyle products, latin dancers and burlesque dancers bring out the heat in your product and authentic folk dancers are perfect for claiming international markets. Just hire a professional dance group for your event and let the magic happen.
Bring it on: Show off your product with special show artists
"The bigger, the better" should be the motto for your product presentation, as you want to make it big in the global industry. So bring on a gigantic show and make sure to create enduring memories for your guests, that will stick with them for a long time after the event. Stilt walkers, walking acts with colorful costumes, vertical acrobats, flexible artists, jugglers, trained animal shows or fire-eaters attract immense attention and will turn your event into a spectacular extravaganza. And as we all know by now: This is the first step to turning your product into a spectacular success, as well.